Why Localisation Is Our Daily Work (And Should Be Yours)
Two founders, five languages, one conviction: expansions rarely fail because of the product, but through missing localisation. The story behind LDMM Agency.
Laura Dominguez, co-founder LDMM Agency
7/27/20261 min read
We regularly get asked why two founders based in Hamburg dedicate their agency to international expansion. The answer fits in one sentence: because we have seen both sides of the mirror.
Two perspectives on the same problem
Before LDMM, we worked in organisations where international growth happens with large teams, comfortable budgets and established processes, at a fast-growing fintech and at Gebr. Heinemann, a global player in travel retail. There we learnt what internationalisation demands in infrastructure, coordination and discipline.
Then we founded LDMM Agency, and now we see the other reality every day: SMEs and e-commerce brands facing the same questions, which markets, which site structure, which payment methods, which content strategy, with a fraction of those resources. Our approach was designed for exactly that: the rigour of large organisations, adapted to the means and speed of SMEs.
Five languages, zero machine translation
Our most tangible peculiarity: we work in German, English, French, Spanish and Italian. Not as a sales pitch, but as a method. When we run keyword research for the German market, it is done by someone who thinks in German. When we write a Spanish page, it uses the vocabulary of Spain, not a generic translation.
Localisation isn't a buzzword for us. It is literally our daily work, an SEO audit in French in the morning, a German content plan in the afternoon.
Our conviction after 10+ years in e-commerce
If we had to keep one lesson from all these years: expansions rarely fail because of the product. They fail through missing localisation. The brands that win are not always the ones with the best product, but the ones that respect their new market the most, its language, its payment habits, its codes of trust.
If your company is hesitating at the edge of a new market, whether the obstacle is budget, know-how or time, that is exactly the kind of conversation we enjoy. The first consultation is free and without obligation.
Let's build something great together.
Your Vision. Our Strategy.
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+49 162 4240005
malin@ldmm-agency.com
Let's explore how we can help take your business growth to the next level.
Contact
malin@ldmm-agency.com
+49 162 4240005
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